Category Archives: expanding your market

Yeah, We Need Them, But We Don’t Really Market To Them

I am baffled by something I see done again and again.  More and more companies, many of them quite large, provide services to people over the age of 60.  These are companies that run retirement communities that include housing for … Continue reading 

Also posted in captioning, deaf, good business, hard of hearing, hearing loss, marketing your business

Only Pigeons Belong in Pigeon Holes

As human being we have a tendency to judge people as soon as possible and, based on our judgment, pigeon hole them neatly.  Categorizing people seems to be a favorite pastime that begins in childhood. That kid is the jock, … Continue reading 

Also posted in ADA, Americans with Disabilities Act, blind, deaf, disability, disability accessibility, good business, good customer service, guide dog, hard of hearing, reasonable accommodations

But It’s Hard to Get It Right!

Businesses tell me, “There’s so much people with disabilities want.  They want me to change everything.” They tell me, “It’s expensive, and it’s hard.  How will I get it right?” Step one: breathe. Step two: accept change.  Yes, people with … Continue reading 

Also posted in ADA, Americans with Disabilities Act, blind, deaf, disability, disability accessibility, hard of hearing, low vision, marketing your business, mobility disability