Category Archives: marketing your business

Yeah, We Need Them, But We Don’t Really Market To Them

I am baffled by something I see done again and again.  More and more companies, many of them quite large, provide services to people over the age of 60.  These are companies that run retirement communities that include housing for … Continue reading 

Also posted in captioning, deaf, expanding your market, good business, hard of hearing, hearing loss

More Auto Captioning Debacles

The Google auto captioning spectacle continues with more examples of companies and governmental agencies that never checked to see how their videos were transcribed. Proctor & Gamble created what is supposed to be a cute Mother’s Day campaign, but the … Continue reading 

Also posted in captioning, technology and accessibility

Do You YouTube?

YouTube is no longer a site just for entertainment.  It has beckoned business as a means of transmitting their message, explaining the workings of a product or providing a how-to guide in their areas of expertise be it building a … Continue reading 

Also posted in blind, captioning, inclusive practices, technology and accessibility